When I was young, yogurt was a strange and mysterious thing--sour and chalky and thick and weird--and only health nuts ate it. To win over a wider range of consumers, the yogurt companies caved to American taste buds. They slipped a little fruit in, a little sweetener, evened out the consistency, and eventually it became the lunch standard we know today.
But we all sort of knew that it wasn't really healthy anymore, in the same way we all sort of know that Starbucks really sells coffee-flavored milkshakes.
What's an adult to do? Half of growing up is learning to eat real food, not just snacks and treats and candy, but real food that's really healthy for you.
The answer seemed to spring up out of nowhere: Greek yogurt! It's like the yogurt we know, but healthy!
And sour, and chalky, and thick, and weird. Even Jamie Lee Curtis was having trouble pushing it, and her brand's sole advertising push is health. (Well, healthy pushing.)
Fear not! Here's Yoplait to the rescue, saving American consumers from themselves with their newly reformulated Greek yogurt that's sweet and smooth and not too thick or weird, but prominently labeled 'Greek' so everyone knows you're not just sucking down the dietary equivalent of dairy jello!
Meanwhile, 25% of a box of Lucky Charms is marshmallow pieces, the other 75% is sugar-coated oat, and 45% of its consumers aregrown-ass people adults.
But we all sort of knew that it wasn't really healthy anymore, in the same way we all sort of know that Starbucks really sells coffee-flavored milkshakes.
What's an adult to do? Half of growing up is learning to eat real food, not just snacks and treats and candy, but real food that's really healthy for you.
The answer seemed to spring up out of nowhere: Greek yogurt! It's like the yogurt we know, but healthy!
And sour, and chalky, and thick, and weird. Even Jamie Lee Curtis was having trouble pushing it, and her brand's sole advertising push is health. (Well, healthy pushing.)
Fear not! Here's Yoplait to the rescue, saving American consumers from themselves with their newly reformulated Greek yogurt that's sweet and smooth and not too thick or weird, but prominently labeled 'Greek' so everyone knows you're not just sucking down the dietary equivalent of dairy jello!
Meanwhile, 25% of a box of Lucky Charms is marshmallow pieces, the other 75% is sugar-coated oat, and 45% of its consumers are